Client:Stadtmarketing und Saalmanagement Schwaz GmbH
Department:Creation, Engineering

Stadtmarketing und Saalmanagement Schwaz GmbH

Study on “Silberversum” Tourism Concept

The silver region of Schwaz with its fascinating history and stunning countryside has attracted crowds of visitors from Austria and abroad for many decades. On behalf of Stadtmarketing und Saalmanagement Schwaz GmbH a study including concepts for implementing creative projects for the development of tourism in the region was put together. It contained an overall thematic and creative concept, the possible exterior and interior design of a building in the town centre and a town walk, special exhibitions and ideas for future marketing measures. The financial section, prepared by Rudolf Zinell (FOCUS Management Advisory) included examination of and projections for a variety of funding and operating models.