|Client:||Erste Bank der oesterreichischen Sparkassen AG|
|Format:||Research / copywriting / editing, Visitor centre / company museum, World of discovery, Museum / exhibition, Media station / terminal, Film / animation, Consulting, Architecture / furniture / models, Graphic design, Sound engineering / sound systems, Video technology|
"Erste-Campus-Schauplatz" for Erste Group
Visitor centre for Erste Group’s new headquarters
The future headquarters of the Erste Group – the Erste Campus – is brought to life for the benefit of staff and visitors through a multimedia exhibition in Vienna.
In the middle of Vienna’s new district "Quartier Belvedere", Erste Group is building its new headquarters, due for completion in 2016, on the site of the former Südbahnhof railway station. With this extensive project, Erste Group presents itself as an innovative and visionary corporation: the highly accessible location next to the new central railway station and the open architectural design create, not least as a result of shorter access routes and optimal communication channels, a living and working environment that is unmistakably geared towards the future. The Erste Campus will be a meeting place and a source of motivation and inspiration for staff and customers alike.
The visitor centre "Erste-Campus-Schauplatz" arouses curiosity and stimulates interest: even before the construction is completed, visitors can view, experience and discover the new headqurters. Why did Erste Group choose this site? How will this modern co-working space influence staff and customers? And what role does the open-plan architecture of the Erste Campus play?
The exhibition room invokes through
a curving white wall the biomorphic form of the four building complexes that make up the Erste Campus. Large captions serve
as a graphic signage system, while text passages, facts and figures as well as renderings and design plans provide information
about key topics.
The directors of Erste Bank discuss the project in video clips, and the architects, Henke Schreieck, explain the design concept of this urban landscape. Multimedia presentations illustrate the development of the Erste Campus: a multimedia model enables visitors to undertake a virtual exploration of the building, interactively directing the building work completed so far. An animated artist’s impression reveals how the appearance of the Erste Campus will change with the seasons.