Identity Film: What makes Erste Group great?

DVD in 10 languages

The aim was to produce a film that brings to life the vision behind the founding of the Erste Bank in 1819 and its history and relate their relevance to the present and the future.
This historical outline aims to make an identity statement and to raise awareness about the origins and growth of the Erste Group, with a view to emotionally anchoring the continuity and stability of the company in the minds of employees and customers alike.   

Clearly presented facts and figures are combined with high-quality animated sequences using historical and present-day images to produce a film that can be shown to all target groups in every country, even if they have no previous knowledge of the company. To this end, dubbed versions of the film were produced in 10 languages (German, English, Hungarian, Croatian, Serbian, Ukrainian, Czech, Slovakian, Romanian and Russian) with optional subtitles, and DVDs were produced for each of the target groups as giveaways. The film is shown on the Erste Group’s intranet and in all other media (local websites) as well as at in-house and outside events.