Client: Bertelsmann AG
Orderer:
Year: 2010
Department:
Web
Branch:
Country:
Format: Website, Film / animation, CD / DVD
13.04.2011

"175 years of Bertelsmann - the legacy for our future"

Inspire Award

To celebrate the concern's 175th anniversary, Bertelsmann published the anthology "175 years of Bertelsmann - the legacy for our future" which provides a review of the company's development since 1835. It spans the entire history, from humble beginnings in a small lithographers' workshop in Gütersloh to the worldwide concern of today and reveals what was, and still is, the key to Bertelsmann's success. Following a planning and production period of over a year, the publication was made available to the approximately 100,000 employees of the Bertelsmann concern free of charge. At the prestigious Inspire Awards of the League of American Communications Professionals (LACP) the anthology won first place ahead of 425 other corporate publishing publications and was awarded the highest possible rating for the prize for internal communications. The multimedia elements - a bonus DVD with rarely seen photos and film material plus an animated history - were planned and produced by checkpointmedia. Users can interactively "explore" the history of the Bertelsmann concern using a 3D navigation tool. The main navigation element of this tool is a cube that can be turned using the cursor. Each side of the cube represents a different period. When users select a period, the timeline appears as a virtual road that takes them through the most important events - each of which is represented by a 3D excerpt. Each of the milestones can be clicked on. This opens a brief summary and a submenu from which rarely seen visual material and video clips can be selected. In addition, users can apply specific filter criteria to select which milestones are displayed so they can focus on particular aspects of the Bertelsmann story.