Project details
The aim was to produce a film that brings to life the vision behind the founding of the Erste Bank in 1819 and its history and relate their relevance to the present and the future.
This historical outline aims to make an identity statement and to raise awareness about the origins and growth of the Erste Group, with a view to emotionally anchoring the continuity and stability of the company in the minds of employees and customers alike.
Clearly presented facts and figures are combined with high-quality animated sequences using historical and present-day images to produce a film that can be shown to all target groups in every country, even if they have no previous knowledge of the company. To this end, dubbed versions of the film were produced in 10 languages (German, English, Hungarian, Croatian, Serbian, Ukrainian, Czech, Slovakian, Romanian and Russian) with optional subtitles, and DVDs were produced for each of the target groups as giveaways. The film is shown on the Erste Group’s intranet and in all other media (local websites) as well as at in-house and outside events.
Animation: Oleg Prodeus
Material: iStock und Votava
Animation: Oleg Prodeus, material: iStock und Votava
On 13 October 2011 the Cannes Corporate Media & TV Awards were presented for the second time. The film “What makes Erste Group great?” conceived and produced by checkpointmedia for the Erste Group, won the Silver Award in the category “Marketing Communication”, fighting off competition from 410 productions from 27 countries. “What makes Erste Group great?” was created to mark the 190th anniversary of the Erste Bank. The film brings to life the original vision that led to the founding of the Erste Bank in 1819 and shows how the past, present and future are inextricably linked. This historical outline aims to raise awareness about the origins and growth of the Erste Group and to emotionally anchor the information in the minds of staff and customers. Combining facts and figures with animated sequences using historical and present-day images, the film appeals to every target group in the countries in which the Erste Group is active, even if they have no previous knowledge of the company. “What makes Erste Group great?” is available to the 50,000 employees via an internal communication network and to the Erste Group’s customers via a number of different platforms. This ensures that the key message, “We opened our doors 190 years ago and have not closed them since” reaches as many people as possible.
